Advertise

Vendors and suppliers to the commercial information management market can extend their reach by advertising in InFocus, PRISM International's quarterly journal.

Quarterly InFOCUS Journal

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inFOCUS is the quarterly journal of PRISM International. Delivered into the hands of all PRISM International members, each issue of inFOCUS closely examines an important industry and/or Association issue, trend, technological advance, personnel issue or management technique. PRISM members refer to inFOCUS for information on any issue that may affect the information management industry or their company.

2010 will bring with it the addition of several recurring columns by industry leaders on topics such as sales, management, personnel, operations, regulatory issues, imaging, data, and task group updates. These columns will be used to showcase current trends, new ideas and future predictions to assist you in keeping abreast of the information management industry. The Task Group columns will provide up-to-date information concerning the different areas of focus for PRISM International, from membership to event planning and everything in between. As with 2009, the March issue will feature the exhibitor showcase; the June issue will contain the Networking Directory; the September issue will incorporate the Information Management Resource Guide; and the December issue will include PRISM International's Annual Report.

WHY ADVERTISE?
PRISM International is THE trade association for the records & information services management industry. Advertising in inFOCUS provides access to this unique and growing business market. Every PRISM International member receives this publication and has the potential to become your customer. Members refer to this publication for both story content and as a vendor resource. Strengthen relationships with current customers and attract new customers by advertising in inFOCUS! PRISM International members who are current customers will see your ad in the publication. This can strengthen relationships and build customer loyalty to your company.

CIRCULATION
800 copies of inFOCUS are delivered quarterly to PRISM International members.200 copies are delivered to prospective members, new members, affiliated associations and the media. In addition, the September edition of inFOCUS, which contains the Resource Guide, will be distributed to more than 2,000 members and prospective members of PRISM International. This issue is also published on CD and is distributed to over 7,000 prospective members.

FREQUENCY DISCOUNT
Advertisers who submit a contract and payment for one year of advertisements (4 quarterly insertions of inFOCUS) will receive a 10% discount per ad (excludes agency discounts).

DISCOUNTS
Advertising agencies are entitled to a15% discount provided other contract conditions are met (see advertising contract for details).

PUBLISHER'S NOTE
PRISM International reserves the right to refuse any advertisement at its discretion.

REQUESTED PLACEMENT POLICY
Back cover, earned page rate plus 50%. Inside covers: earned page rate, plus30%. NOTE: 4 Insertion advertisers receive first choice of limited space in all editions. All other requested positions: earned page rate, plus 10%

AD REQUIREMENTS
1. For publication, ads MUST be received by published deadline and be accompanied by a completed PRISM Advertising Contract and payment in full.

2. Payments must be made by check, credit card, money order or wire transfer. Checks should be made payable to "PRISM International"

3. Four-color process and black and-white ads are accepted in all editions of inFOCUS.

MATERIALS DEADLINES

1st Quarter Feb. 5, 2010
2nd Quarter May 5, 2010
3rd Quarter Aug. 5, 2010
4th Quarter Nov. 5, 2010

PRISM International Ad Specifications & Production Requirements

* Live area 7 1/2 x 10 Trim 8 1/2 x 11

PRINTING- inFOCUS MAGAZINE
• Trim Size: 8.5" x 11" (full page ad should include bleed allowance of 1/8")
• Printing Process: sheet-fed offset press, #2 grade, gloss coat
• All pages CMYK
• Printing standards: SWOP standards apply
• Screen: 200 lines/inch for all ads
• Maximum CMYK ink density: 300%

MECHANICAL SUBMISSION: DIGITAL FILES REQUIRED!
1. Send master files with all placed graphic files and fonts supplied, including fonts within graphics; all scans and colors CMYK.
2. Supply a proof generated from the digital file or a laser copy marked up with all colors and specs indicated.

FILE REQUIREMENTS:
please submit only the following types of files

MASTER FILES:
Quark Xpress, Illustrator, Freehand, and InDesign. Include all placed graphics and fonts used.

PLACED GRAPHIC FILES:
Tiff (eg. Photoshop) Pixel-based images (photos and halftones): 300 dpi.
EPS (eg. Illustrator, Freehand) Vector-based images: all
scans and colors CMYK. Supply fonts used (or convert type to outlines).

FONTS:
Supply all fonts used.

Film and Microsoft documents are NOT acceptable

MODIFICATION OR CONVERSION ARE ACCEPTABLE:
Production costs may apply for submissions requiring adjustments or conversion to fit requirements.

SUBMISSION METHODS
1. E-mail File compression required: winzip or stuffit (.sea) archive. Send compressed archive by e-mail to klewis@prismintl.org.
A proof must be faxed to 919-771-0457 with all colors and specs indicated.

2. On disk Send a DVD or CD ROM to:
Kathy Lewis,
PRISM International
1418 Aversboro Road, Suite 201
Garner, North Carolina, 27529

Include a proof or a laser copy, marked up with all colors and specs indicated.

3. To upload to our FTP site please call Kathy Lewis or e-mail klewis@prismintl.org for password.

Please carefully follow these guidelines to avoid extra charges and lost time. Call 800-336-9793 or 919-771-0657, if you have any questions regarding mechanical production or submission.

Online Advertising

Do you have a product or service that would benefit the Information Management Industry?

PRISM International is your lifeline to the Information Management Community.

PRISM’s extraordinary web advertising opportunity helps you target your ideal audience by:

• Putting your company’s name and product/service offerings before PRISM International members who use the PRISM International website as a resource on a regular basis

• Reaching thousands of potential customers who visit www.prismintl.org each month Traffic on www.prismintl.org averages 16,000 views per month and 85,000 visits per month

• The standard banner advertisement rotates throughout the PRISM International website, which increases your visibility as visitors navigate the site.

PUBLISHER'S NOTE PRISM International reserves the right to refuse any advertisement at its discretion.

Already a Corporate Partner?

Here are SPECIAL DISCOUNTS to Thank You for Your Support

 
The following discounts may be added together * to create a significant savings to those corporate partner members who take an active role in PRISM International.

(Full Price for an online ad is $3,000 for 12 months)

4 Time Insertion Discount
25% Discount for those with a contract for insertion in all 4 issues of inFOCUS (this constitutes 4-time insertion order)

Booth Space Discount
15% Discount for those with a contract to exhibit at the 2010 PRISM International Annual Conference

1 Year Web Discount
10% Discount for those who submit a contract with pre-payment for one year of web advertising

Booth Space Discount
5% Discount for each contracted and paid booth space at any 2009 PRISM International event

Sponsorship Discount
5% Discount for each contracted and paid sponsorship at any 2009 PRISM International event

* Maximum Discount 100%

Web Ad Specifications
All images should be supplied with a resolution of 72 dpi (standard screen resolution) 150 pixels W x 200 pixels H

Images must be provided electronically as 72 dpi JPEG, animated Gif files (maximum size of 50K). Files may be sent via e-mail to PRISM International to klewis@prismintl.org

Fill out the form below and a PRISM staff
member will contact you for payment information

2010 ADVERTISING CONTRACT CONDITIONS

1. In accordance with all terms of the Advertising Contract and the current Rate Card, PRISM International agrees to publish advertising for which the advertiser agrees to pay at the published rate.

2. Advertising rates are space costs only and are based upon receipt of camera-ready materials. Advertising copy produced for the advertiser by the publisher and any alterations or additional preparation of artwork, typesetting, stripping or proof changes (except for corrections of publisher’s errors) will be charged at $75.00 per hour, plus actual expenses, in addition to the advertising space costs. Advertising copy revisions made by the publisher at the advertiser’s request on existing camera-ready copy will be charged at $75 per hour, plus the expense of recompositing the entire ad. Recomposition of such an ad is necessary, otherwise neither the publisher nor any supplier to the publisher, having a part in producing and printing the publication(s), will be responsible for the advertising copy being printed correctly. The advertiser accepts total responsibility for any printing error that might result from a revised ad that has not been recomposited. Any changes by the advertiser must be communicated in writing to the publisher; otherwise publisher accepts no responsibility that the ad will be changed correctly.

3. Standard 15% commission is paid to all recognized advertising agencies. Advertising must be camera-ready to qualify for agency commission. No commission will be allowed on an account unpaid after 30 days from the date of invoice.

4. All insertion orders are accepted subject to provisions of our current rate cards. Rates are subject to change without notice. In such events, space reserved may be cancelled by the advertiser or its agency at the time the change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation of space reservations for any other reason in whole or part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate in that
contract year. The adjusted rate will be due and payable upon publication of the final issue of the shorter schedule.

5. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising out of publication.

6. All contents of advertisement are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time without cause. Publisher reserves the right to insert the word “advertisement” above or below any copy.

7. Cancellations or changes in orders may not be made by the advertiser or its agency after the space reservation closing date.

8. Positioning of advertisements is at the discretion of the publisher except where approval for a specific preferred position is acknowledged, in writing, by publisher.

9. Frequency rates are based on the number of issues in which an advertiser appears during a 12-month period and each ad will be charged at the frequency rate for each ad’s size. Advertiser’s space and copy will be repeated as previously run if new space is not reserved and new copy is not supplied by the following issue’s deadlines.

10. Publisher is not liable for delays in delivery and/or non-delivery in the event of Acts of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes (legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of publisher affecting production or delivery in any manner.

11. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and while advertising was published.

12. Publisher shall not be liable for any costs or damages if, for any reason, it fails to publish an advertisement. The publisher’s liability for any error will not exceed cost of the space occupied by the error.

13. Publisher shall have no liability for errors.

14. Conditions are subject to change without notice.

15. No conditions other than those set forth in this document shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on insertion orders or copy instructions that conflict with provisions of this document.

16. This agreement shall be governed and construed in accordance with the laws of the state of North Carolina. In the event that commercial collection or legal proceedings be instituted by the publisher to collect any amounts due under the agreement, advertiser agrees to pay reasonable attorney’s fees of 20% of the unpaid balance, plus any other court costs and charges incurred.

17. The publisher reserves the right to discontinue all advertising for any advertiser with an unpaid balance.