This new resource will feature embedded videos, links to social media and the PRISM Member Community, polls, and a lot of new features that have not been possible until now.
The new inFocus will be distributed to approximately 10 times more people than the printed version of the magazine.
The new inFocus will be timelier. Because production of the magazine will no longer require time to print and mail the issue, the production timeline will be shorter. This will enable us to keep more up to date with recent events and provide fresher, more relevant content.
With the switch to all digital, we are joining the right trend. According to statistics from the Alliance for Audited Media (AAM, formerly the Audit Bureau of Circulations), digital edition circulation is trending upwards, while print circulation has been in slow decline for several years.
The new inFocus will be a better experience for mobile users. eMarketer, in their roundup of media usage measurements from around the world, reports that nearly half (45%) or 3.3 billion people will be using the Internet by the end of 2016. A majority of these users—2.6 billion—are accessing the Internet using a mobile phone. This trend has not gone unnoticed. In fact, according to AOL’s 2016 Publisher Outlook Report, three-quarters of publishers (75%) stated they will increase their mobile investment in the next 12 months.
The new inFocus better fits into the new reality for content distribution and sales patterns. Many experts believe that the traditional “linear” sales funnel, in which everyone enters the sales process at the top of the funnel and follows a similar buying experience, no longer exists in most B2B industries. Instead, the new sales funnel is more accurately a complex web of individual buyer paths interesting at various sales and marketing touch points
Take advantage of this new media and reach potential customers by reserving your ad space in the next issue of inFocus.
Do you have a product or service that would benefit the Information Management Industry? PRISM International is your lifeline to the information management community.
PRISM’s extraordinary web advertising opportunity helps you target your ideal audience by
Traffic on www.prismintl.org averages approximately 7,500 views per month and 95,000 visits per year. The standard banner advertisement rotates throughout the PRISM International website, which increases your visibility as visitors navigate the site. Web banner advertising is available at a cost of $400 per month, with a 3-month maximum.
Web Ad Specifications
If you have any questions about advertising, please contact
PRISM Senior Sales Manager